New Renewal
2008/05
Description
The project describes a strategy which revitalizes the city through building in existing urban fabric. By finding the underutilized volumes in the dense city, and building in unused development rights, a building can exist in harmony with its surroundings without disruption. The proposal becomes a new kind of building, one that exists adjacent to and hovering over existing buildings, like a tight-fitting, three-dimensional puzzle. The aesthetics of the building represent this change in relation to context. It is a symbol of the virtual man-made lines of the city, plot lines and building height restrictions.
Fields
Architecture
- New Renewal
Revitalizing the city within existing urban fabric - The project describes a strategy which revitalizes the city through building in existing urban fabric. The attempt is to appeal to all persons affected in a project of this scale including developers, communities, and users. In the current state of urban renewal, buildings are demolished or gutted to build a new, bigger, and better building. This negatively impacts the occupants of the demolished and surrounding buildings on the site.
With a rethinking of urban renewal, a strategy that avoids demolition and displacement could be implemented for a better transition into renewal. It appeals to communities groups that cherish existing street conditions and developers that save on land costs. Since there is little to no demolition, the amount of waste created is minimal. There is a need to build in unused development rights and there is an alternativemethod.
By finding the underutilized volumes in the dense city, and building in unused development rights, a building can exist in harmony with its surroundings without disruption. The proposal becomes a new kind of building, one that exists adjacent to and hovering over existing buildings, like a tight-fitting, three-dimensional puzzle. The aesthetics of the building represent this change in relation to context. It is a symbol of the virtual man-made lines of the city, plot lines and building height restrictions. It blends in with the existing buildings by the compositions of similar elements - structure, mullion, and spandrel - and by reflecting the adjacent conditions and the sky. 
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On the morning of Saturday, January 28, 2012, the Boyden Library in Foxborough, MA broke ground. Designed by LLB Architects, the project includes a new addition and renovation of a 1960s brutalist building by Kilman Hopkins Greeley and Brodie. Collateral for the groundbreaking ceremony included an invitation mailer and program featuring a monotone rendering in the town's navy blue color. The typeface Helvetica was chosen to compliment the existing midcentury building and serif font Georgia was also used for its similar proportions. A reccuring motif in a simple broken line hints at the groundbreaking event. During construction, a job sign will be posted at the site, and the layout of information takes it cue from the vertical windows hanging from the clerestory of the existing building.Architecture, Graphic Design, Print Design2012 -
Eva Zeisel Originals is an online retail store established in 2006 offering high-end quality furniture and collectibles designed by world famous industrial designer Eva Zeisel. Working closely with Eva's grandson and company founder, Adam Bass Zeisel, the brand identity was designed to reflect the essence of Eva's work, graceful, fluid, and rooted in a human touch. Her method of working involved a very hands-on approach and so a delicate hand became the symbol of the company. The items on Eva Zeisel Originals reflect some of her latest creative ideas. For production on a mass scale, the furniture and collectibles were precisely drawn and recreated based on original, hand-carved pieces. A pamphlet was also designed for marketing, trade shows, and retailers.Branding, Editorial Design, Furniture Design2012 -
Common Boston is a program of the Boston Society of Architects with the mission of bringing together designers and the public for dialogue that inspires a more sustainable, equitable and creative urban environment. The program brochure for 2011 was the third in a series of publications for the annual festival, focusing on the relationship between neighborhoods and institutions - where we Live + Learn.Art Direction, Editorial Design, Print Design2011/06 -
Common Boston is a volunteer organization dedicated to expanding public awareness of the built environment in and around Boston. The idea of the Common Boston 2010 brochure is a balance of rigor and playfulness. Pertinent information for events and maps are set with a tight typographic hierarchy utilizing the DIN font family to compliment the logotype. A friendly and playful font, Sketchetik, is utilized as the display face throughout the brochure for neighborhoods and page titles. Sketchy lines add a bold but balanced graphic element to each spread and complement the lines of the logo and the contours of the display font.Architecture, Editorial Design, Print Design2010/06 -
The mission of Common Boston is to highlight the importance of design to the everyday life of people living in the city. The program brochure for the annual festival was designed as part of a new visual language which also included the new logo and art direction.Graphic Design, Print Design, Architecture2009/06 -
The Quads of Bergen is the quad line of The Cadets drum corps, originally from Bergen County, NJ, but now based in Allentown, PA. In 2003, we designed a T shirt, which would then become the lasting image of the line, appearing as tattoos on members' legs and subsequent T shirts in 2007 and 2011.Fashion, Branding2003-2011 -
The Cadets is one of the most honored drum corps in history and it needed to recreate its brand to be more in line with the current image of the corps. Since the corps’ formation 75 years ago, there is only one image that has stayed consistent - its uniform. The maroon and gold West Point style uniforms are immediately recognizable like no other in the drum corps activity. The main element of the logo is an abstraction of a piece of uniform – the embroidery on the sleeves. Because of their repetition and orientation, the arrows connote the idea of dynamism, innovation, and forward thinking. Their boldness portrays power. A partial outline around the arrows represents the idea of being on the edge and pushing the boundaries, and assists the arrows in appearing more dynamic. It is also the letter C, for Cadets.Graphic Design, Branding2009/11 -
Logos for various organizations including Impact Team, an organization within Citizens Bank committed to sustainability; Evan Bass, an up-and-coming actor in New York City; Eva Zeisel Originals, an online retailer of authentic furniture and collectibles by world famous industrial designer Eva Zeisel; Ivy League SATS, a tutoring service with Ivy League tutors; Common Boston, a volunteer program of the Boston Society of Architects raising awareness of design for the public; QB, the quad line of The Cadets drum corps; and The Cadets drum corps, 10-time Drum Corps International world champions.Graphic Design, Branding2007-2011 -
Signage for the North Scituate Public Library in Rhode Island included stud-mounted deep cast aluminum exterior signage, vinyl hours of operation sign, glass dedication plaque supported by a bronze channel system, acrylic room signs throughout, bronze donor plaques, and cast bronze dedicated room signs. Produced for LLB Architects. Images 1, 3, 7, and 9 by Aaron Usher III Photography.Architecture, Design, Graphic Design2011 -
MUDEO assisted DREAM Collaborative in completed this design proposal for a new development in Jamaica. The design for Dry Valley has been developed around sustainable, new urbanist principles that prioritize walkable, livable, compact mixed-use communities in order to reduce the dependence on automobiles for weekly needs and maximize choice and opportunities for residents.Architecture2010/10 -
Tomatina is a California-based restaurant serving up the freshest ingredients. Inspired by the festival after the tomato war in Spain, “La Tomatina,” it’s a place where friends and families gather as a community. MUDEO provided renderings and assisted in the design of the exterior storefront for architect Amy Munsat.Architecture2010/01 -
The Complete Works Volume 3. A reinterpration of Birkhauser's volumes on the work of Swiss architecture firm Herzog & de Meuron. This redesign separates the English and German languages horizontally. Images are centered horizontally to serve both readers.Print Design, Architecture2007/04 -
Collateral and ambiance for this winter wedding was inspired by ice crystals. Cool teal colors and angular shapes were prevalent throughout, from the invitation and program, to cake decor and table centerpieces.Print Design, Typography2010/01
