The Cadets, one of the most honored drum corps in the world, have announced their production for the 2013 season entitled Side by Side. The concept is based on contrast, comparison, and conflict and the production will musically and visually express this idea through different elements. My proposal for the identity of the 2013 show may or may not be used as the identity for the show, but it will appear on the corps' first tour apparel. The graphic idea is simple and in line with the production’s concept. By placing two chevrons facing each other side by side, it forms the letter “X” which stands for the word “by.” The corps will perform the music of Samuel Barber, a classical American composer, and so a classic typeface was chosen to complement the tone of the music.

The Cadets is one of the most honored drum corps in history and it needed to recreate its brand to be more in line with the current image of the corps. Since the corps’ formation 75 years ago, there is only one image that has stayed consistent - its uniform. The maroon and gold West Point style uniforms are immediately recognizable like no other in the drum corps activity. The main element of the logo is an abstraction of a piece of uniform – the embroidery on the sleeves. Because of their repetition and orientation, the arrows connote the idea of dynamism, innovation, and forward thinking. Their boldness portrays power. A partial outline around the arrows represents the idea of being on the edge and pushing the boundaries, and assists the arrows in appearing more dynamic. It is also the letter C, for Cadets.