Quads of Bergen
The Quads of Bergen is the quad line of The Cadets drum corps, originally from Bergen County, NJ, but now based in Allentown, PA. In 2003, we designed a T shirt, which would then become the lasting image of the line, appearing as tattoos on members' legs and subsequent T shirts in 2007 and 2011.
- Quads of Bergen
Logo and T shirts
- The Quads of Bergen is the quad line of The Cadets drum corps, originally from Bergen County, NJ, but now based in Allentown, PA. In 2003, we designed a T shirt, which would then become the lasting image of the line, appearing as tattoos on members' legs and subsequent T shirts in 2007 and 2011.
The Cadets is one of the most honored drum corps in history and it needed to recreate its brand to be more in line with the current image of the corps. Since the corps’ formation in 1934, there is only one image that has stayed consistent - its uniform. The maroon and gold West Point style uniforms are immediately recognizable like no other in the drum corps activity. A new identity was created in 2010 - the 76th year - to pay tribute to the past while looking to the future. Three chevrons are the main element of the logo and are an abstraction of the embroidery on the sleeves. Because of their repetition and orientation, the chevrons connote the idea of dynamism, innovation, and forward thinking. The letter C acts as a partial outline around the arrows to represent the idea of being on the edge and pushing the boundaries. A full line of graphic apparel, subsequently developed in 2013, extends the brand identity of the corps through clean and crisp details based on the symbol.Branding, Fashion, Graphic Design2009/11
The Cadets, one of the most honored drum corps in the world, announced their production for the 2013 season entitled Side by Side. The concept is based on contrast, comparison, and conflict and the production will musically and visually express this idea through different elements. My proposal for the identity of the 2013 show appeared on the corps' first tour apparel and has been utilized in several videos featuring the corps. The graphic idea is simple and in line with the production’s concept. By placing two chevrons facing each other side by side, it forms the letter “X” which stands for the word “by.” The corps will perform the music of Samuel Barber, a classical American composer, and so a classic typeface was chosen to complement the tone of the music. Screen captures are of videos by Dieter Wiselogel.Branding, Graphic Design, Packaging2012/12
Evan Rodriguez Photography is based in Boston and brings awareness to the built environment through digital and commissioned photography. Evan's photos are beautifully composed expressions of architecture, landscape, and urban culture. His brand needed to provide a sense of identity for himself as well as his subjects. The logo is a comprehensive yet simple mark with an E on its side to form a skyline and waves underneath that represent nature. It's encircled to denote a camera lens. A condensed sans-serif typeface complements the verticality of the buildings and a subtle use of orange gives the identity distinction. Check out his work at www.erphotos.net.Branding, Graphic Design, Photography2012/11
Eva Zeisel Originals is an online retail store established in 2006 offering high-end quality furniture and collectibles designed by world famous industrial designer Eva Zeisel. Working closely with Eva's grandson and company founder, Adam Bass Zeisel, the brand identity was designed to reflect the essence of Eva's work, graceful, fluid, and rooted in a human touch. Her method of working involved a very hands-on approach and so a delicate hand became the symbol of the company. The items on Eva Zeisel Originals reflect some of her latest creative ideas. For production on a mass scale, the furniture and collectibles were precisely drawn and recreated based on original, hand-carved pieces. A pamphlet was also designed for marketing, trade shows, and retailers.Branding, Editorial Design, Furniture Design2006/11
Logos for various organizations and programs including Side by Side, the 2013 production of The Cadets; Evan Rodriguez Photography, a photographer focused on architecture, landscape, and urban culture; The Cadets, one of the world's oldest and most honored drum corps; Common Boston, a volunteer program of the Boston Society of Architects raising awareness of design for the public; Impact Team, an organization within Citizens Bank committed to sustainability; Evan Bass, an up-and-coming actor in New York City; Ivy League SATS, a tutoring service with Ivy League tutors; Eva Zeisel Originals, an online retailer of authentic furniture and collectibles by world famous industrial designer Eva Zeisel; and QB, the quad line of The Cadets.Graphic Design, Branding2003-2013
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